imbovane the name

Imbovane is taken from the IsiXhosa word meaning ANT

We chose this name for our business, because ants are proverbial for their industriousness. They are typical social insects articulating strength, diligence, willpower, honesty, unity, patience, determination, stamina, sacrifice and loyalty. Emphatically like the values that our business embodies. The ant as a spirit animal possesses immense strength of accomplishment, reminding you that nothing comes easy in life without any effort.

“It’s not enough to be busy. So are the ants. The question is: what are we busy about?”

Henry David Thoreau

our strategy

Main Principles

Entrepreneurs are not born, they are built”

Entrepreneurial Mindset

The foundation to entrepreneurial success is total commitment with the ideal of entrepreneurship, then to an actual business model and services. Success only occurs through constant growth and determination. Be willing to fail at times in order to succeed next. Remain positive, circumvent distraction and keep optimism working.

“Proper Planning Prevents Poor Performance!”

Effective Planning

Planning outlines future activities in relation to other activities in the business. As the external environment become increasingly complex and turbulent, uncertainty faced by business owners severely intensifies. Effective Planning enables business owners to approach their environment systematically.

Pursue Excellence

A mindset that embraces certain principles and tools is undeniable to create sustainable improvement in a business where the flow of value to the customer is accomplished. Constant adaptation, innovation and vigilance, is required to achieve success. The value and importance of this process will manifest in a well-coordinated and visually appealing set of documents.


Distinctive Brand

Defined as the personality of our company or service, a brand is the space a business owns in the mind of a customer and how it differentiates itself from competitors. One of the most important factors of success is, how well and how many people know your brand.

Niche Market

Having a narrowly defined group of customers is how a business is built seeing that only a limited number of people will buy your product or service. Therefore pursue marketing efforts toward the exact people you are targeting as customers.

Customer Satisfaction

Excellent customer service will keep customers coming back. In a customer-oriented business environment, “people skills” are critical. How you handle your customers directly affect your company’s performance. Delivery of a service that exceeds the customer’s standard for an experience that is “above and beyond”, which will maintain customer satisfaction and loyalty, is imperative

Social Diversity

Social diversity is the shared beliefs and attitudes of people from different races, religious beliefs, socioeconomic status, language, gender and sexual orientation. Business can positively influence and build social capital through its core operations. The goods and services it provides and the activities supported through increasing behavioural trends.

Percentages of Small Businesses in SA


Finance and
Business Services


and Social


Trade and






Transport and


Forestry and



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